ADAAM — Anti-Drug and Alcohol Abuse Movement

Anti-Drug & Alcohol Abuse Movement

A faith-based movement protecting Uganda’s children & youth

Government and civil-society representatives at the national drowning prevention stakeholder meeting in Kampala

National drowning prevention

No child lost to addiction. No life lost to water.

Government and civil-society partners at the national drowning prevention stakeholder meeting in Kampala.

01 / 07

Who we are

A movement built on faith, evidence & stubborn hope.

The Anti-Drug and Alcohol Abuse Movement — ADAAM — works with young people, families, schools, communities and public institutions to prevent substance-related harm and drowning. We combine practical education, early recovery skills, public communication and policy advocacy to help people access information and support.

Our recent work includes substance use prevention sessions at schools and Kabale University, national drowning prevention consultations, engagement with fishing and lakeside communities, and collaboration on school water safety.

Mission

We safeguard the mental health and wellbeing of youth, men, women and people with disabilities through prevention, education, recovery support and relentless community action.

Vision

A Uganda where mental health is prioritised, stigma is eradicated, and every person can lead a fulfilling, empowered life.

Our full story

In the field

Real work. Real communities.

Dr. Ruhakana Rugunda addressing the Coalition Against Illicit Alcohol meeting
Dr. Ruhakana Rugunda in discussion with the ADAAM team and partners
Dr. Ruhakana Rugunda with the ADAAM team at the coalition roundtable
Dr. Ruhakana Rugunda at the Coalition Against Illicit Alcohol meeting
Coalition Against Illicit Alcohol partners around the table
Christian Mugarura speaking during a stakeholder session
ADAAM with the National Drowning Prevention Programme Coordinator
ADAAM team at the Reach A Hand Uganda offices
ADAAM team with Ministry of Health officials
ADAAM and Marine Unit officers during the Kigo engagement
ADAAM with a Uganda Police Marine Unit officer
ADAAM with government and enforcement officials
Survival-swimming and water-safety demonstration at the lakeshore
Water-sector drowning prevention consultation in session
A full community hall during an ADAAM engagement
An ADAAM presenter leading a training room session
Students during an ADAAM classroom prevention session
Community members at an ADAAM tent session
An ADAAM team member presenting to community members
ADAAM team in a partner meeting

Why it matters

Two silent epidemics. One movement.

The numbers behind our work are stark — and they are exactly why we refuse to slow down.

2,940

lives lost to drowning in Uganda every year

Makerere University / CDC Foundation study, funded by Bloomberg Philanthropies

65%

of all alcohol consumed in Uganda is illicit

AERSE white paper with Euromonitor International data

8 in 10

Ugandan drinkers consume illicit alcohol

CAIA–Uganda festive campaign research message

2016

the first Uganda Recovery Walk gave recovery a public voice

Launched 10 September 2016 by Rt. Hon. Dr. Ruhakana Rugunda

Founding member · CAIA–Uganda

“Without stronger laws and enforcement, Uganda risks losing a generation of its most productive citizens to addiction, accidents, and preventable deaths. Government and civil society must walk hand in hand to protect our people.”

The Coalition Against Illicit Alcohol — Uganda Chapter

Launched 29 October 2025 at Reach A Hand Uganda, CAIA–Uganda unites ministries, civil society, faith groups, media and responsible business against the toxic illicit spirits that make up nearly two-thirds of alcohol consumed in Uganda.

Strength in numbers

Standing with ministries, multilaterals & movements

From State House to the landing site — our partners make national change possible.

CAIA CAIA
RAHU
MTIC
MoH
MoWT
MAAIF
UPF Marine
GHAI
UNODC
WHO

Watch the movement

Real work. Real people. Real-time.

Our feeds are the frontline — recovery trainings, festival campaigns and water-safety advocacy as it happens. Follow along, share, and bring someone with you.

Open the Media Hub